You know, by now, that I’m a huge proponent of building real business relationships in the pursuit of better marketing. It’s the real connections, the honest discussions and the mutually beneficial interactions that are the cornerstone of any long-term successes. But you don’t build those types of connections overnight, and they’re not always intuitive. How… Continue Reading
Category Archives: Branding
How to Stand Out From the Crowd: Part 4
If you really want to stand out from the crowd you’ll need to change your marketing perspective. In fact, you’ll probably need to spin around 180 degrees. Here’s what I mean. Many marketing consultants recommend something called give-to-get marketing or reciprocal marketing or a similar approach. The theory is that you do something nice for… Continue Reading
How to Stand Out From the Crowd: Part 3
As obvious as it may sound, if you want to stand out from the crowd you have to both do different and do more. Doing things differently can include just about anything. Give out your personal mobile phone number to repeat customers, write handwritten thank-you notes to clients, send along extra resources or a tutorial… Continue Reading
How to Stand Out From the Crowd: Part 2
If you really want to stand out from the crowd you have to be memorable. I don’t mean insanely famous, I mean memorable to me. Do I Know You? If you want to build a business relationship with me you need to make sure that I know who you are, what you can do… Continue Reading
How to Stand Out From the Crowd: Part 1
Marketing consultants are a dime a dozen. So are plumbers, electricians, writers, coaches, insurance agents, lawyers, accountants, florists and just about any other experts. There’s no shortage of competition out there. So tell me this… Why should I work with you? That’s actually a deceptively easy question. Go ahead. Answer it. What makes you different?… Continue Reading
