Category Archives: Marketing Education

Don’t You Care? Minimal Marketing Gone Wrong!

This is one of my Wrath of Debbie posts. Be warned. 🙂 Honestly, it’s so frustrating to see businesses with great products fall flat on their faces because they aren’t getting their marketing right. I’m not talking about complex marketing strategies here. I’m not talking about intricate sales processes, or high-level strategic thinking or competitor… Continue Reading

My Favorite Marketing Word…

I doubt you’ll guess what my favorite marketing word is. In fact, it’s not a word that’s specific to marketing, or even to business in general. It’s not professional jargon and it only has three letters. And no, it isn’t YES. Try these sentences on for size: 1) I don’t know how to write good… Continue Reading

A Guide to Marketing Literacy

If you want to become a marketing expert, one of the best things you can do is read a marketing book or two a week. Honestly, marketing isn’t rocket science. It’s largely common sense and practice. But there’s a lot to learn if you want to avoid getting a roasting. For starters, you’ll benefit from… Continue Reading