If you know me at all, you know that I love table tennis. Always have. Always will. Adore it actuall… [more]

The very thought of marketing a business tends to polarize people. Generally there are two camps: 1)… [more]

You know, by now, that I'm a huge proponent of building real business relationships in the pursuit o… [more]

If you really want to stand out from the crowd you'll need to change your marketing perspective. In … [more]

As obvious as it may sound, if you want to stand out from the crowd you have to both do different an… [more]

  If you really want to stand out from the crowd you have to be memorable. I don't mean … [more]

Marketing consultants are a dime a dozen.  So are plumbers, electricians, writers, coaches, insuran… [more]

The beginning of January is just too tempting isn't it? All those special offers. All those marketin… [more]

What can marketing and welding possibly have to do with each other? Quite a lot as it turns out. … [more]

What does it take to become a great marketer? Have you ever wondered why some people just seem to ha… [more]

It's much more expensive to attract a new customer than it is to keep an existing one and to persuad… [more]

This is one of my Wrath of Debbie posts. Be warned. :) Honestly, it's so frustrating to see bus… [more]

No matter how well you're doing in your business, you need to keep a sharp eye out for what's happen… [more]

While strolling around the famous Machane Yehuda  Market in Jerusalem today I was treated to a … [more]

Here's the thing about marketing. It's never done. So yes, the title of this post is deliberately… [more]

I doubt you'll guess what my favorite marketing word is. In fact, it's not a word that's specific to… [more]

How's this for a massive marketing fail? Go into a supermarket in Israel and take a look at this new… [more]

No, that's not a literal question. You can start your business from just about anywhere and keep… [more]

Saying "thank-you" isn't just good manners. It's actually an incredibly powerful marketing tacti… [more]