Successful marketing is built on a foundation of strong, trusting relationships. I get to know you, you get to know me. Together we help each other out. That’s the way is should work. But marketing life isn’t always like that. I’m in the middle of writing a series of posts about Bite-Size Marketing Plans. As…
Category Archives: Marketing Plans
Bite-Size Marketing Plans
Most small businesses I work with don’t actually have a marketing plan. Shock. Horror. Yes, they know they should have one. No, they don’t have time to write one – at least that’s what they tell me. And, yes, as I’ve argued elsewhere, it’s very often a good idea to just forget about writing a…
Forget About Writing a Marketing Plan
Forget about writing a marketing plan? That’s not exactly the advice you expect to hear from a marketing consultant, now is it? Well, that’s exactly the advice I’m giving you. Why? You’ve probably read, or been told, that the very first thing you should do for your business is write a plan. Either a business…
What is a SWOT analysis? – Find Out and Boost Your Business!
“So what is a SWOT analysis?” Not one of my small business clients has ever asked me that question, so why am I bothering to write about it? Well, because it’s something that should be on the radar of all small businesses and it isn’t. SWOT stands for Strengths, Weaknesses, Opportunities and Threats and it’s…
Marketing Plans Ain’t Worth Beans
It’s true. Most marketing plans aren’t worth the screen they’re written on. Really. Why is that? It’s because they’re so often poorly researched, based on faulty assumptions and impossible to implement. If you ask me (you did ask, didn’t you?), I think it’s better not bothering with a marketing plan at all if you’re going…
Get the Right Ingredients for your Marketing Plan
If you type marketing plan into a search engine you’ll come up with a bunch of stuff. Everything from a basic marketing plan with no imagination, to a convoluted excuse for one with several hundred pages of theory and guesswork which won’t work in real life. (You were considering actually writing one of these, weren’t…
