Successful marketing is built on a foundation of strong, trusting relationships. I get to know you, you get to know me. Together we help each other out. That’s the way is should work. But marketing life isn’t always like that. I’m in the middle of writing a series of posts about Bite-Size Marketing Plans. As…
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Most small businesses I work with don’t actually have a marketing plan. Shock. Horror. Yes, they know they should have one. No, they don’t have time to write one – at least that’s what they tell me. And, yes, as I’ve argued elsewhere, it’s very often a good idea to just forget about writing a…
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