Forget about writing a marketing plan? That's not exactly the advice you expect to hear from a marketing consultant, now is it? Well, that's exactly ...
Category Archives: Marketing Plans
What is a SWOT analysis? – Find Out and Boost Your Business!
"So what is a SWOT analysis?" Not one of my small business clients has ever asked me that question, so why am I bothering to write about it? Well, because it's something that should be on the radar of all small businesses and it isn't. SWOT stands for Strengths, Weaknesses, Opportunities and Threats and it's a technique taught ...
Marketing Plans Ain’t Worth Beans
It’s true. Most marketing plans aren’t worth the screen they’re written on. Really. Why is that? It’s because they’re so often poorly researched, based on faulty assumptions and impossible to implement. If you ask me (you did ask, didn’t you?), I think it’s better not bothering with a marketing plan at all if you’re going to write ...
Get the Right Ingredients for your Marketing Plan
If you type marketing plan into a search engine you’ll come up with a bunch of stuff. Everything from a basic marketing plan with no imagination, to a convoluted excuse for one with several hundred pages of theory and guesswork which won’t work in real life. (You were considering actually writing one of these, weren’t you?) The ...
