What exactly does it take to write a great headline? Well, to start off with, I’d say about 99 rejected headlines and 1 winner. Headline writing is an art, and, like all art, benefits from practice and different perspectives. First of all let’s get something out of the way. Whether or not you like the final ...
Category Archives: Copywriting
How to Create Fabulous Business Flyers – Part 3
So, it’s time to take an existing, less-than fabulous business flyer and rip it apart. Let’s see what’s working and what’s not. Then let’s see where we can make it better. Here’s our trusty example. Go Green bags are strong, reusable shopping bags which are made from recyclable plastic. They encourage consumers to be more proactive about ...
How to Create Fabulous Business Flyers – Part 2
So what’s the secret behind a successful business flyer? Graphic artists may claim it’s the design; copywriters will persuade you that it’s the text. In my opinion, content trumps graphics every time. Graphic artists with a sensitive disposition may wish to skip the next paragraph or two. In an ideal world, you want your flyer to have ...
How to Create Fabulous Business Flyers – Part 1
Surprisingly, perhaps, business flyers are making a comeback as a marketing tool. Low tech they may be, but done right, they can be supremely effective. Truth be told, the humble flyer has a lot of advantages. It’s: Inexpensive Quick to produce Easy to distribute What it’s not, is easy or quick to write. Sure, you can write a flyer in about ...
