Saying “thank-you” isn’t just good manners. It’s actually an incredibly powerful marketing tactic. Take this small example: I was talking to a friend of mine this morning about her recent experience giving birth in a local hospital. The small details of her stay impressed her – the way the nurses always introduced themselves at the…
Category Archives: Customers and Clients
Knowing Your Customer Profiles Means Bigger Profits
If you know your customer profiles you can make more money from your customers? Oh really? Well, actually, yes, it’s true. But right now, to most small business owners, I’ll wager that the very idea of a customer profile is as clear as mud. It’s just one of those lovely marketing jargon phrases that people…
