If you really want to stand out from the crowd you’ll need to change your marketing perspective. In fact, you’ll probably need to spin around 180 degrees.
Here’s what I mean.
Many marketing consultants recommend something called give-to-get marketing or reciprocal marketing or a similar approach. The theory is that you do something nice for your prospects. customers or clients which somehow makes them feel beholden to you. Then, when they’re shopping around for products or services similar to the ones you offer, they’ll feel a subtle desire to reciprocate and hire you or buy from you.
But here’s the thing: Even if you think you’ve got your target market’s best interests at heart, offering a hook, or an ethical bribe with the intention of hooking your catch means, almost by definition, that you’re in it more for your own good than for theirs.
Think about that for a second.
I’m not saying that you shouldn’t offer bonuses, or provide a free report or other genuine value. I’m not saying that at all. What I am saying is that if you really want to stand out from the crowd you need to offer your products or services with no strings attached. Sure, give away free stuff, but first and foremost build a relationship with your prospects and make sure that you are offering real value.
Let’s make this personal. If you give me something for free and there is no value there, it costs me in wasted time at the very least.
And there is a price to be paid for that and you will pay it in terms of a less-than loyal business relationship. After all, if you bought my loyalty, someone else can up the price and buy my loyalty instead.
So consider doing something radical for a change. Perhaps not all the time, but definitely some of the time. Offer added value with no strings attached and really stand out from the crowd.
More thoughts on how to give more in the video below. Your thoughts below the video.