Figuring out your marketing budget isn’t always easy. In fact, most of the time it’s probably hit and miss. Mostly miss. Here’s how to take the guesswork out of working out a realistic marketing budget. In Part 1, I suggested that you look back over the past year and document exactly what you spent your…
Category Archives: Budgeting
How to Figure Out Your Marketing Budget – Part 1
First of all let’s get one myth out of the way: There’s no such thing as a magic formula for working out your marketing budget. If you do a search for marketing budget online you’ll find a lot of different ideas about how to figure it out: everything from a percentage of sales (and the…
How to Make Time For Marketing
No time for marketing? So what’s your excuse? Busy with paperwork? Troubleshooting complaints? Chasing after suppliers? If you don’t put the day-to-day stuff on the back burner and get some marketing done, you’ll be digging your business an early grave. And it’ll be your fault. Here are my top three ways to carve out some…
Mix It Up A Little
As you begin your marketing journey you’ll soon be wondering how best to spend your meager marketing budget. If you have a budget at all, that is. If you’re like many small businesses, you won’t actually know what your marketing budget is. You’ll just spend money as you see a need to. Sound familiar? Should…
