Well, for one thing, I care deeply about old-fashioned values such as honesty, integrity and ethical behavior. Marketing can often be manipulative and that’s the kind of marketing I despise. But marketing done well, and to a receptive audience, can promote a win-win scenario for both the business and the target market. That’s the kind of marketing I like to do.
I take my work as a marketing consultant very, very seriously. My advice can either work wonders or break a business. So I’d better be sure I’m giving the best advice I can. It’s a serious responsibility and I never forget that.
I’ve been working in marketing for more than 30 years. I cut my marketing teeth in industry, ending up running the centralized marketing for an industry with a turnover of over 2 billion pounds. I’ve also spent time in high tech and the non-profit sector. I’ve sat in board rooms with heads of industry (working on innovative national campaigns costing millions), and I’ve planned launches for the tiniest of new businesses on a shoestring budget, too.
These days I work mainly with small businesses, helping them grow into steady, stable money-earners. You can also find me advising start-up companies, micro businesses, and entrepreneurs on strategic marketing, running workshops and teaching marketing courses.
Unlike some other consultants, I’m well versed in both offline and online marketing. Figuring out how to get both working in a symbiotic relationship is key to business growth and that’s where the marketing challenge lies. And the fun.