The very thought of marketing a business tends to polarize people. Generally there are two camps: 1) those who love marketing and 2) those who hate it. Most people aren’t sitting on the marketing fence. If you’re a fan of marketing it’s generally because you already have the basic skills necessary. You can write pretty… Continue Reading
Category Archives: Marketing Strategy
Where on Earth Do You Start?
No, that’s not a literal question. You can start your business from just about anywhere and keep it going from just about anywhere, too. That’s one of the joys of the Internet age. A better question is: Where Do You Start When You’re Just Starting Out? I’m talking marketing here. When your business is brand… Continue Reading
Word of Mouth Marketing – Ignore At Your Own Risk
Sooner rather than later, you need to put word of mouth marketing (WOM) into action. Especially if you’re a small business, and especially if you haven’t got a huge budget for advertising, branding and the like. According to WOMMA, the Word of Mouth Marketing Association (now that’s a mouthful!), word of mouth marketing is defined… Continue Reading
Strategic Marketing – A Jargon-Free Intro to Marketing Strategy
There’s a lot of information out there on marketing strategy. In fact, if you type marketing strategy into Google, you’ll get around 23,600,00 results. But most of those entries on the first page or two aren’t exactly small-business-friendly, even though some of them claim to be. Here’s a definition of marketing strategy from www.businessdictionary.com. A… Continue Reading
Why Small Businesses Fail – And What To Do About Yours
I teach marketing on a course for people who aspire to start their own small business. Invariably I begin with one of those frightening statistics about how many small businesses will fail in their first year of operation, and how many of those who do survive the initial struggles will still be around five years… Continue Reading
