It’s true. You don’t matter to me. *I* matter to me. I know, I know, that sounds plain selfish. But you know what? I don’t care. I just don’t. Let me clarify. It’s not that I don’t care about you, it’s just that I care about me more. And that, in a marketing context, is… Continue Reading
Category Archives: Customer Service
Going the Extra Mile in Marketing – Does It Really Matter?
As I’ve written before (and doubtless will again!), the most successful marketing is both extraordinary and memorable. Does that mean that you have to do something out-of-the ordinary every day to get noticed? The short answer is yes. The long answer is no. Confused? I thought so. 🙂 Here’s the thing. You want your company… Continue Reading
My Life As a Ping Pong Ball
If you know me at all, you know that I love table tennis. Always have. Always will. Adore it actually. I have discovered recently, however, that I like life as a ping pong ball a lot less than I like the game itself. And make no mistake. Right now that’s exactly what I am –… Continue Reading
Smart Marketing: Watch the Sparks Fly
What can marketing and welding possibly have to do with each other? Quite a lot as it turns out. The story begins with a bed. A broken bed. Our broken bed to be more specific. It’s an urgent problem. The bed can’t be slept on since it’s the supporting metal frame that’s snapped. We need… Continue Reading
Black Friday Deal Disaster – A Sad, Sorry Tale
It’s much more expensive to attract a new customer than it is to keep an existing one and to persuade that existing customer to spend more money, buy more products or buy more often. And a perfect example of that expense is the typical Black Friday deal. It’s very often a loss-leader to pull me… Continue Reading
Customer Service Number – Make Sure Your Customers Know Yours
Now here’s an interesting thing. Out of curiosity, I typed in Customer Service Number into some nifty software which tells me what phrases people are using to search on Google and other search engines. It turns out that here are an awful lot of people looking for telephone help for particular products or companies. Many.… Continue Reading
Customer Satisfaction Examples: From Fabulous to Frantic in 30 Seconds
So here’s what happened. In my ever growing collection of customer satisfaction examples this one is a howler. Our car was in the shop. In another city. About an hour away. The mechanic called and said it would be ready that afternoon and that he would arrange for a driver to pick my husband up… Continue Reading
