A watermelon is a watermelon is a watermelon. Or is it? If you’re in the market to buy a water melon (or any other commodity-type purchase) how do you decide where to buy? And as a seller, how do you make your product stand out from the crowd? Here’s the thing. I know virtually nothing…
Category Archives: Marketing Tactics
How to Create Fabulous Business Flyers – Part 3
So, it’s time to take an existing, less-than fabulous business flyer and rip it apart. Let’s see what’s working and what’s not. Then let’s see where we can make it better. Here’s our trusty example. Go Green bags are strong, reusable shopping bags which are made from recyclable plastic. They encourage consumers to be more…
How to Create Fabulous Business Flyers – Part 2
So what’s the secret behind a successful business flyer? Graphic artists may claim it’s the design; copywriters will persuade you that it’s the text. In my opinion, content trumps graphics every time. Graphic artists with a sensitive disposition may wish to skip the next paragraph or two. In an ideal world, you want your flyer…
How to Create Fabulous Business Flyers – Part 1
Surprisingly, perhaps, business flyers are making a comeback as a marketing tool. Low tech they may be, but done right, they can be supremely effective. Truth be told, the humble flyer has a lot of advantages. It’s: Inexpensive Quick to produce Easy to distribute What it’s not, is easy or quick to write. Sure, you…
