I have no competitors. No, really. Sure, marketing consultants are a dime a dozen. In that sense, yes, I have competitors. And if you want to do-your-own marketing, you can easily buy marketing info in your local bookstore. So books are my competitors, too. And so are digital product producers, and copywriters, and market researchers,…
Category Archives: Competitors
Marketing Wisdom: How To Differentiate Your Product
A watermelon is a watermelon is a watermelon. Or is it? If you’re in the market to buy a water melon (or any other commodity-type purchase) how do you decide where to buy? And as a seller, how do you make your product stand out from the crowd? Here’s the thing. I know virtually nothing…
