So, it’s time to take an existing, less-than fabulous business flyer and rip it apart. Let’s see what’s working and what’s not. Then let’s see where we can make it better. Here’s our trusty example. Go Green bags are strong, reusable shopping bags which are made from recyclable plastic. They encourage consumers to be more…
How to Create Fabulous Business Flyers – Part 2
So what’s the secret behind a successful business flyer? Graphic artists may claim it’s the design; copywriters will persuade you that it’s the text. In my opinion, content trumps graphics every time. Graphic artists with a sensitive disposition may wish to skip the next paragraph or two. In an ideal world, you want your flyer…
How to Create Fabulous Business Flyers – Part 1
Surprisingly, perhaps, business flyers are making a comeback as a marketing tool. Low tech they may be, but done right, they can be supremely effective. Truth be told, the humble flyer has a lot of advantages. It’s: Inexpensive Quick to produce Easy to distribute What it’s not, is easy or quick to write. Sure, you…
Marketing Plans Ain’t Worth Beans
It’s true. Most marketing plans aren’t worth the screen they’re written on. Really. Why is that? It’s because they’re so often poorly researched, based on faulty assumptions and impossible to implement. If you ask me (you did ask, didn’t you?), I think it’s better not bothering with a marketing plan at all if you’re going…
Mix It Up A Little
As you begin your marketing journey you’ll soon be wondering how best to spend your meager marketing budget. If you have a budget at all, that is. If you’re like many small businesses, you won’t actually know what your marketing budget is. You’ll just spend money as you see a need to. Sound familiar? Should…
Get the Right Ingredients for your Marketing Plan
If you type marketing plan into a search engine you’ll come up with a bunch of stuff. Everything from a basic marketing plan with no imagination, to a convoluted excuse for one with several hundred pages of theory and guesswork which won’t work in real life. (You were considering actually writing one of these, weren’t…
