Category Archives: Customer Service

Why You Don’t Matter…

It’s true. You don’t matter to me. *I* matter to me. I know, I know, that sounds plain selfish. But you know what? I don’t care. I just don’t. Let me clarify. It’s not that I don’t care about you, it’s just that I care about me more. And that, in a marketing context, is… Continue Reading

My Life As a Ping Pong Ball

If you know me at all, you know that I love table tennis. Always have. Always will. Adore it actually. I have discovered recently, however, that I like life as a ping pong ball a lot less than I like the game itself. And make no mistake. Right now that’s exactly what I am –… Continue Reading

Smart Marketing: Watch the Sparks Fly

Smart Marketing: Watch the Sparks Fly

What can marketing and welding possibly have to do with each other? Quite a lot as it turns out. The story begins with a bed. A broken bed. Our broken bed to be more specific. It’s an urgent problem. The bed can’t be slept on since it’s the supporting metal frame that’s snapped. We need… Continue Reading