Category Archives: Marketing Strategy

Marketing is Easy as Pie – Or Is It?

The very thought of marketing a business tends to polarize people. Generally there are two camps: 1) those who love marketing and 2) those who hate it. Most people aren’t sitting on the marketing fence. If you’re a fan of marketing it’s generally because you already have the basic skills necessary. You can write pretty… Continue Reading

Where on Earth Do You Start?

Where on Earth Do You Start?

No, that’s not a literal question. You can start your business from just about anywhere and keep it going from just about anywhere, too. That’s one of the joys of the Internet age. A better question is: Where Do You Start When You’re Just Starting Out? I’m talking marketing here. When your business is brand… Continue Reading

Word of Mouth Marketing – Ignore At Your Own Risk

Sooner rather than later, you need to put word of mouth marketing (WOM) into action. Especially if you’re a small business, and especially if you haven’t got a huge budget for advertising, branding and the like. According to WOMMA, the Word of Mouth Marketing Association (now that’s a mouthful!), word of mouth marketing is defined… Continue Reading