Early this morning I took our new puppy for a walk in the neighborhood. Overnight, something had changed. The neighborhood looked different. More colorful. More active somehow. Something was blowing in the wind. That something was a balloon. Or, to be more accurate, a whole collection of balloons. Red balloons were festooned all over the… Continue Reading
Category Archives: Marketing Tactics
Marketing Wisdom: How To Differentiate Your Product
A watermelon is a watermelon is a watermelon. Or is it? If you’re in the market to buy a water melon (or any other commodity-type purchase) how do you decide where to buy? And as a seller, how do you make your product stand out from the crowd? Here’s the thing. I know virtually nothing… Continue Reading
How to Create Fabulous Business Flyers – Part 3
So, it’s time to take an existing, less-than fabulous business flyer and rip it apart. Let’s see what’s working and what’s not. Then let’s see where we can make it better. Here’s our trusty example. Go Green bags are strong, reusable shopping bags which are made from recyclable plastic. They encourage consumers to be more… Continue Reading
How to Create Fabulous Business Flyers – Part 2
So what’s the secret behind a successful business flyer? Graphic artists may claim it’s the design; copywriters will persuade you that it’s the text. In my opinion, content trumps graphics every time. Graphic artists with a sensitive disposition may wish to skip the next paragraph or two. In an ideal world, you want your flyer… Continue Reading
How to Create Fabulous Business Flyers – Part 1
Surprisingly, perhaps, business flyers are making a comeback as a marketing tool. Low tech they may be, but done right, they can be supremely effective. Truth be told, the humble flyer has a lot of advantages. It’s: Inexpensive Quick to produce Easy to distribute What it’s not, is easy or quick to write. Sure, you… Continue Reading
