I’ve been thinking a lot about trust lately. These days, I look at anything and everything through trust-colored glasses. If I’m considering a purchase, I think twice, three times even, before I put down any money. Before I buy, I want to know that I’m buying the right product for my needs and that the… Continue Reading
Category Archives: Customers and Clients
Messed-Up Marketing: The Small Stuff Matters
This is the sad and sorry tale of a missed marketing opportunity. It’s the price to be paid for over-confidence and for the lack of attention to details that really do matter. It’s the story of a new client, interested in becoming a regular customer, who will now go elsewhere. The new client was me.… Continue Reading
Lessons from the Market – Customer Loyalty
While strolling around the famous Machane Yehuda Market in Jerusalem today I was treated to a real insight on how to build customer loyalty. At the bottom end of the market is a halva store selling endless varieties of this delicious Middle Eastern sweet treat. The owner was standing outside his stall handing out free… Continue Reading
The Marketing Power of Saying “Thank-You”
Saying “thank-you” isn’t just good manners. It’s actually an incredibly powerful marketing tactic. Take this small example: I was talking to a friend of mine this morning about her recent experience giving birth in a local hospital. The small details of her stay impressed her – the way the nurses always introduced themselves at the… Continue Reading
The Small Stuff Makes a Big Difference
In marketing, it’s the small stuff that makes all the difference. Sometimes it’s stuff that you wouldn’t even notice. But know this: your customers and clients notice. And very often it’s the small stuff that sways their decision-making. Here’s an example. I recently signed up for a forum on Internet marketing. It’s a forum with… Continue Reading
Knowing Your Customer Profiles Means Bigger Profits
If you know your customer profiles you can make more money from your customers? Oh really? Well, actually, yes, it’s true. But right now, to most small business owners, I’ll wager that the very idea of a customer profile is as clear as mud. It’s just one of those lovely marketing jargon phrases that people… Continue Reading
