What does it take to become a great marketer? Have you ever wondered why some people just seem to have a sixth sense about what works in marketing and what doesn’t? It should go without saying (but that has never stopped me before and it won’t now!), that education is key. Read all you can… Continue Reading
Category Archives: Marketing Plans
Just Get Your Marketing Done!
Here’s the thing about marketing. It’s never done. So yes, the title of this post is deliberately misleading. Even if you have a rock solid marketing plan (and 99.9% of small businesses don’t), it’s only rock solid for about a minute. After that, there’ll be some new information, a rising trend, a change in the… Continue Reading
Marketing Plans Fail: How to Get in My Bad Books
Successful marketing is built on a foundation of strong, trusting relationships. I get to know you, you get to know me. Together we help each other out. That’s the way is should work. But marketing life isn’t always like that. I’m in the middle of writing a series of posts about Bite-Size Marketing Plans. As… Continue Reading
Bite-Size Marketing Plans – Part 2
If you’ve finally decided to take the plunge and write a marketing plan for your business, where do you start? Well, as I wrote here, I’d recommend starting with a bite-size marketing plan rather than a full scale effort. Just understand that I’m not advocating that this is all you do – just that this… Continue Reading
Bite-Size Marketing Plans
Most small businesses I work with don’t actually have a marketing plan. Shock. Horror. Yes, they know they should have one. No, they don’t have time to write one – at least that’s what they tell me. And, yes, as I’ve argued elsewhere, it’s very often a good idea to just forget about writing a… Continue Reading
Forget About Writing a Marketing Plan
Forget about writing a marketing plan? That’s not exactly the advice you expect to hear from a marketing consultant, now is it? Well, that’s exactly the advice I’m giving you. Why? You’ve probably read, or been told, that the very first thing you should do for your business is write a plan. Either a business… Continue Reading
How to Market a Business? – Tough Question, Easy Answer
How to market a business? Now there’s a question! It’s one I’m asked a lot, and somehow the askers always think there’s an easy answer. “No big deal – you’re a marketing consultant,” they say, “Just tell me what to do and I’ll do it.” Um, no. Here’s the thing. It’s YOUR business. No… Continue Reading
What is a SWOT analysis? – Find Out and Boost Your Business!
“So what is a SWOT analysis?” Not one of my small business clients has ever asked me that question, so why am I bothering to write about it? Well, because it’s something that should be on the radar of all small businesses and it isn’t. SWOT stands for Strengths, Weaknesses, Opportunities and Threats and it’s… Continue Reading
