How’s this for a massive marketing fail? Go into a supermarket in Israel and take a look at this new marketing campaign for a children’s cereal.
Category Archives: Uncategorized
Don’t Get Short-Changed – Shop Around
I recently needed some graphic work done for one of my projects. I started out by asking for a quote from a graphic designer who had worked on a previous project, on which this new project would be based. He was unavailable this time around, so I moved on. My next call was to a…
Bite-Size Marketing Plans – Part 2
If you’ve finally decided to take the plunge and write a marketing plan for your business, where do you start? Well, as I wrote here, I’d recommend starting with a bite-size marketing plan rather than a full scale effort. Just understand that I’m not advocating that this is all you do – just that this…
The Small Stuff Makes a Big Difference
In marketing, it’s the small stuff that makes all the difference. Sometimes it’s stuff that you wouldn’t even notice. But know this: your customers and clients notice. And very often it’s the small stuff that sways their decision-making. Here’s an example. I recently signed up for a forum on Internet marketing. It’s a forum with…
How to Market a Business? – Tough Question, Easy Answer
How to market a business? Now there’s a question! It’s one I’m asked a lot, and somehow the askers always think there’s an easy answer. “No big deal – you’re a marketing consultant,” they say, “Just tell me what to do and I’ll do it.” Um, no. Here’s the thing. It’s YOUR business. No one…
Customer Service Number – Make Sure Your Customers Know Yours
Now here’s an interesting thing. Out of curiosity, I typed in Customer Service Number into some nifty software which tells me what phrases people are using to search on Google and other search engines. It turns out that here are an awful lot of people looking for telephone help for particular products or companies. Many….
