It’s true. Most marketing plans aren’t worth the screen they’re written on. Really. Why is that? It’s because they’re so often poorly researched, based on faulty assumptions and impossible to implement. If you ask me (you did ask, didn’t you?), I think it’s better not bothering with a marketing plan at all if you’re going… Continue Reading
Category Archives: Marketing Plans
Get the Right Ingredients for your Marketing Plan
If you type marketing plan into a search engine you’ll come up with a bunch of stuff. Everything from a basic marketing plan with no imagination, to a convoluted excuse for one with several hundred pages of theory and guesswork which won’t work in real life. (You were considering actually writing one of these, weren’t… Continue Reading
