Featured Articles
Why You Don’t Matter…
It's true. You don't matter to me. *I* matter to me. I know, I know, that sounds plain selfish. But you know what? I don't care. I just don't. Let me clarify. It's not that I don't care about you, it's just that I care about me more. And that, in a marketing context, is how it should be. Here's what I know about you: You want to sell me something. And when I buy that something, you'll want to sell me something else. And somethin [more]
As I've written before (and doubtless will again!), the most successful marketing is both extraordinary and memorable. Does that mean that you have to do something out-of-the ordinary every day to get noticed? The short answer is yes. The long answer is no. Confused? I thought so. :) Here's the thing. You want your company to be the first one your prospect turns to when they need to buy what you're selling - whether that's a commo [more]
News & Views
Here's the thing about marketing. It's never done. So yes, the title of this post is deliberately [more]
I doubt you'll guess what my favorite marketing word is. In fact, it's not a word that's specific to [more]
Saying "thank-you" isn't just good manners. It's actually an incredibly powerful marketing tacti [more]
Marketing Recipes
No, that's not a literal question. You can start your business from just about anywhere and keep [more]
So it's that time of year again. The season for resolutions, new starts (is there such a thing a [more]
If you've finally decided to take the plunge and write a marketing plan for your business, where do [more]
Most small businesses I work with don't actually have a marketing plan. Shock. Horror. Yes, th [more]
A watermelon is a watermelon is a watermelon. Or is it? If you're in the market to buy a w [more]
I teach marketing on a course for people who aspire to start their own small business. Invariably I [more]
The Wrath of Debbie
Successful marketing is built on a foundation of strong, trusting relationships. I get to know yo [more]
  How to market a business? Now there's a question! It's one I'm asked a lot, and someho [more]
So here's what happened.  In my ever growing collection of customer satisfaction examples this one [more]