If you know me at all, you know that I love table tennis. Always have. Always will. Adore it actually. I have discovered recently, however, that I like life as a ping pong ball a lot less than I like the game itself. And make no mistake. Right now that's exactly what I am - a ping pong ball. Let me explain. A few weeks ago we decided to consolidate our communication bills so instead of paying separately for Internet access, a land lin… [more]

The very thought of marketing a business tends to polarize people. Generally there are two camps: 1) those who love marketing and 2) those who hate it. Most people aren't sitting on the marketing fence. If you're a fan of marketing it's generally because you already have the basic skills necessary. You can write pretty well, you're not afraid of talking to people and you know how to put your intuition to good use. If you dread marketing … [more]

Here's the thing about marketing. It's never done. So yes, the title of this post is deliberately… [more]

I doubt you'll guess what my favorite marketing word is. In fact, it's not a word that's specific to… [more]

Saying "thank-you" isn't just good manners. It's actually an incredibly powerful marketing tacti… [more]

No, that's not a literal question. You can start your business from just about anywhere and keep… [more]

So it's that time of year again. The season for resolutions, new starts (is there such a thing a… [more]

If you've finally decided to take the plunge and write a marketing plan for your business, where do … [more]

Most small businesses I work with don't actually have a marketing plan. Shock. Horror. Yes, th… [more]

A watermelon is a watermelon is a watermelon. Or is it? If you're in the market to buy a w… [more]

I teach marketing on a course for people who aspire to start their own small business. Invariably I … [more]

Successful marketing is built on a foundation of strong, trusting relationships. I get to know yo… [more]

  How to market a business? Now there's a question! It's one I'm asked a lot, and someho… [more]

So here's what happened.  In my ever growing collection of customer satisfaction examples this one … [more]