Featured Articles
As I've written before (and doubtless will again!), the most successful marketing is both extraordinary and memorable. Does that mean that you have to do something out-of-the ordinary every day to get noticed? The short answer is yes. The long answer is no. Confused? I thought so. :) Here's the thing. You want your company to be the first one your prospect turns to when they need to buy what you're selling - whether that's a commo [more]
Ballooning Expectations – A Brilliant or Bewildering Marketing Tactic?
Early this morning I took our new puppy for a walk in the neighborhood.  Overnight, something had changed. The neighborhood looked different. More colorful. More active somehow. Something was blowing in the wind. That something was a balloon. Or, to be more accurate, a whole collection of balloons. Red balloons were festooned all over the place, tied with red ribbon onto the side-mirrors of cars and onto gates and fences.   &nb [more]
News & Views
Here's the thing about marketing. It's never done. So yes, the title of this post is deliberately [more]
I doubt you'll guess what my favorite marketing word is. In fact, it's not a word that's specific to [more]
Saying "thank-you" isn't just good manners. It's actually an incredibly powerful marketing tacti [more]
Marketing Recipes
No, that's not a literal question. You can start your business from just about anywhere and keep [more]
So it's that time of year again. The season for resolutions, new starts (is there such a thing a [more]
If you've finally decided to take the plunge and write a marketing plan for your business, where do [more]
Most small businesses I work with don't actually have a marketing plan. Shock. Horror. Yes, th [more]
A watermelon is a watermelon is a watermelon. Or is it? If you're in the market to buy a w [more]
I teach marketing on a course for people who aspire to start their own small business. Invariably I [more]
The Wrath of Debbie
Successful marketing is built on a foundation of strong, trusting relationships. I get to know yo [more]
  How to market a business? Now there's a question! It's one I'm asked a lot, and someho [more]
So here's what happened.  In my ever growing collection of customer satisfaction examples this one [more]